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A fun game at the centre of the latest marketing campaign of Västtågen.
The goal was to design and produce a fun and accessible browser game as a part of a larger marketing campaign for Västtågen in Sweden.
The game Drömtåget had the specific purpose of increase traffic to the campaign website and also providing possibilities for viral marketing via the end users. This was achieved by integrating Facebook, Twitter in a gameplay element centred around an online high score table, and a challenge e-mail system.
The campaign was awarded in Guldlådan for its creativity.
